Also, they enhance your website’s accessibility.Īs with alt text and file names, image titles should be concise and easy to understand. They help both search engines and website visitors better understand the meaning and relevance of an image. Add a Title and Captionīoth the image title and caption hold important clues about its content. While it helps to include relevant keywords in the name, don’t try to force-fit them. Avoid using default file names, such as “IMG001.jpg”. Steer clear of unnecessary abbreviations, such as ‘pkg’ for package and ‘ofc’ for officeĮvery image file needs a short and relevant file name that describes its content.Find an organic way to include the target keyword (avoid keyword stuffing).Don’t include hyphens, underscores, and other special characters.Avoid redundant phrases, such as “photo of” and “image of”.Use the following tips to optimize the alt text: Make sure every image on your website has meaningful and descriptive alt text. It makes the alt text indispensable to every on-site image optimization checklist. Also, well-written image alt text ensures that your website is accessible to people with visual impairments. That, in turn, helps them feature relevant images in the search results for a particular keyword. Instead, they use the alt text (or alt tag) attribute to understand what an image is about. Search engine spiders don’t perceive and interpret images the way humans do. So, how do you build an extensive on-page SEO checklist for image optimization? Let’s find out.
All these factors work together to further increase and retain organic traffic. That means getting image SEO right will maximize your website’s online visibility and rankings.Īlso, it improves various aspects of page experience, including speed, performance, and accessibility. Also, a few relevant images are included in the knowledge graph. Notice how the images are featured above the primary search results.
#Optimize images for seo series#
They help search engine spiders identify different elements of a web page, and understand its content.Īlso, the right image optimization techniques help your website make rich snippets in Google search results.įor instance, when you type the keyword ‘sales funnel’ on Google, the first result is a series of images related to the keyword. To begin with, unique, relevant, and optimized images can help your website rank in Google Images search results.
When properly optimized, they become one of the most powerful assets of your search engine optimization (SEO) strategy. Images can do more than simply make your website visually attractive. Website Images and SEO: What’s the Connection? That’s why image optimization is a crucial part of every successful on page SEO checklist. If that’s the approach you’re going to follow, it’s only a matter of time before your website becomes slow and unresponsive, and turns away new visitors.Īnd anything that affects page experience is going to take a toll on your website’s search engine rankings. Also, they’re an excellent tool for explaining complex concepts and workflows.īut adding website images isn’t as simple as downloading stock photographs from Google, and uploading them to the backend of your website. They make your content more engaging by breaking the monotony of text. Attractive and high-quality images go a long way to enhance your website’s visual appeal.
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